Matt Crawford, M.A.

Hello, I’m Matt Crawford.

A common misconception when discussing mental performance counseling is that the conversation almost always goes directly to an athlete’s performance in a championship game. It is easy to automatically assume that my job, as a mental performance consultant, is to help athletes get into that state of mind that will get them success in the big game. Some people think I am going to assist in finding that Mamba Mentality for every athlete I work with; that other worldly level of consciousness that is comparable to the greatest athletes who ever lived.

That’s right, but not 100% correct.

I love talking about the mental mechanics that go into winning games; especially championships. 

I love the idea of battle.

Most sports are rooted in one-on-one confrontation. It is me against them and someone has to walk away the winner, someone has to walk away the loser.

The concept of facing someone who has been training and preparing for the very same competition that you have been training for is fascinating to me. At higher levels, each person competing believes they have what it takes to win. If they didn’t think they were capable of success, then they wouldn’t waste their time trying. But someone in this scenario is wrong.

The tragic thing about sports is that as an athlete, you can do everything in your power to have success. You could have proper nutrition, execute the perfect training program, ultimately do everything in your power to prepare for the competition, and still lose.

Isn’t that borderline evil?

You dedicate your life to a game with no guarantee that it will payoff with a win.

I can literally talk about this type of stuff for hours.

In fact, if you want to talk to me more about it, schedule a free mini-session today!


I think a common misconception about what I do is that I work exclusively in the arena of on-field/on-court/on-track/in-pool competition. But I am actually more concerned with the behind-the-scenes perspective.I truly believe that the hardest thing to do in all sports is to be consistent; consistent in your training and preparation.

Some people refer to this as “the grind,” but I hate that term.

It’s one of the most common hashtags on social media with athletes.

People out here doing half-squats saying “THE GRIND NEVER STOPS,” but did the grind ever start?

Are there difficult parts of training? Yes.

Are some days harder than others? Absolutely.

Are there harder things to do in this world than train for your sport? You bet.

Have you ever looked up the word “Grind”? It means “tedious job” “drudgery” and “toil.” You lifting weights in an air conditioned weight room for an hour with designer workout clothes is not a grind at all.


I am in the business of changing lives for generations. I am doing work that will outlive my grandchildren. This type of work is bigger than sports.

I’m concerned about helping you prepare for the sport you are playing, but I am more concerned about after you retire from playing.

You will face adversity in any sport if you play it long enough. Even the complete can’t-miss phenoms stumble and fall on their face at one point or another in their career.

Life beyond sports is different.

Instead of dealing with a nagging injury that limits your performance, you might be struggling to find a job.

A coach might be hard and seemingly unfair to you now, but wait until you have a boss that is most definitely unfair.

Waking up early to train after a late night of studying is tough, but what about waking up to go work a job after being kept up by a crying baby.

I hate the phrase, “life throws you curveballs.”

Curveballs aren’t meant to hurt you physically. You can get out of the way of a curveball.

Sometimes life throws you fastballs meant for your head, rocks, glass, and burning coals.

Sometimes you don’t have time to get out of the way.

Sometimes when you get hit, you have to dig your heels in, and fight.

The mental game is an offensive game.

I am not here to only prepare you for your next competition.

But I am preparing you for the next level; whether that is in sports or not, you’ll be ready.

Let’s talk. Schedule your free mini session.

Prior to joining Sterling Sport Mindset, I graduated from William Jewell College with a B.A. in Psychology with a Entrepreneurial Leadership minor. After completing my college baseball career, I transitioned directly into coaching at the collegiate level while earning my M.A. in Counseling Psychology from the University of Saint Mary.

~ Matt Crawford, M.A. – Kansas City Team Lead